The most important type of link for Search Engine Optimization (SEO) purposes and the one we will focus on in this article is the inbound link (also referred to as a back link). An inbound link is a link from an external site that points to a page on your site. Many search engines consider inbound links as votes for a site. The more votes you accumulate, the more popular your site will appear. Aside from the vote factor, these links help search engines learn more about your site’s purpose, its importance compared to similar sites and your site’s relevance to specific keywords. Some of the benefits of having links include 1) an increase in your page ranking, 2) an increase in your website popularity and 3) an increase in targetted traffic.
Search engines have one main goal and that is to provide people with relevant searches. The information gathered from inbound links and your website content is used to determine your site’s placement in searches. To achieve a higher placement in search results, you should try to get as many quality inbound links as possible. Remember, not all sites are created equal. Important factors to consider when accumulating inbound links are: