Search Engine Optimization - Inbound Links

The most important type of link for Search Engine Optimization (SEO) purposes and the one we will focus on in this article is the inbound link (also referred to as a back link). An inbound link is a link from an external site that points to a page on your site. Many search engines consider inbound links as votes for a site. The more votes you accumulate, the more popular your site will appear. Aside from the vote factor, these links help search engines learn more about your site’s purpose, its importance compared to similar sites and your site’s relevance to specific keywords. Some of the benefits of having links include 1) an increase in your page ranking, 2) an increase in your website popularity and 3) an increase in targeted traffic.

Search engines have one main goal and that is to provide people with relevant searches. The information gathered from inbound links and your website content is used to determine your site’s placement in searches. To achieve a higher placement in search results, you should try to get as many quality inbound links as possible. Remember, not all sites are created equal. Important factors to consider when accumulating inbound links are:

Related Categories: 
Search Engine Optimization
Business Profile
This article will outline the components of a business profile on BiznessQuest and will show you how to create an effective profile that will help you build an online presence. Essentially, your profile can be considered your company's resume. It gives potential customers an overview of your company and provides them with the following information: Address, Directions and Location Maps People routinely use the internet to retrieve directions and location maps. Your profile provides potential customers with directions and location maps to your facility. To ensure they get the correct information, be sure to add your full address and always keep it up-to-date. Company contacts Add your primary contacts to your profile. For each contact include their name, job title and phone number. Website URL
Related Categories: 
Advertising
Advertising

Online marketing is crucial today, more than ever before. Billions of online searches are conducted each month by consumers all around the world looking for products and services. The internet has become a major medium for advertising and it is predicted that it will replace traditional marketing medias such as radio, newspapers and magazines. We all know how important marketing is to the success of any business. Creating and establishing a company identity or brand awareness is not easy and is especially difficult for small business owners because they don't have the resources that large corporations have in terms of staffing and budget.

In this article, I will list several ways you can promote your business online for free. Remember, marketing takes time and dedication. If you devote a little time each day to promote your business, it will pay off in the long run.

Related Categories: 
Business
Advertising
Marketing