This article will quickly review the listings found on a typical search engine results page (SERP). A search engine, such as Google, returns two sets of listings to the end user:
1) Organic results are listings placed on the left side of the search engine results page. These listings closely match the keyword or phrase queried by the end user. With a successful SEO campaign, you can achieve a higher placement in these results. The great thing about being listed in organic results, is that you donâ€™t pay anything. It's free advertising for your business.
2) Paid results (PPC) are listings typically found on the top and right side of the search engine results page. Businesses use PPC as a method of online advertising to help them generate more traffic to their websites. Each time a potential customer clicks on an ad, the advertiser pays a fee.
Over the past few years, to say social media has exploded would be an understatement. Members of social media sites have discovered itâ€™s the easiest way to find, learn about, and share information that directly influences their purchasing decisions. It is this reason alone that every business should be on multiple social media sites in an effort to reach as many people as possible.
Below are the top 11 reasons to use social media in business:
Website security is an important component in web development and is often the most overlooked topic. Unfortunately, many hackers take advantage of these vulnerabilities and the end result is never good. As a web developer, it is your responsibility to ensure that your website is secure for your end users. This becomes even more crucial when you are collecting and storing data. By securing your site, you make it difficult for a hacker to use it for malicious purposes.
This article will identify and address the most common causes of hacked sites and the importance of backing up your website in the event that your site is compromised. We will review the following topics:
Web search and marketing through search engines have become an important aspect in promoting a business. When you consider Search Engine Optimization (SEO) throughout your website development process, you have a greater chance of achieving a higher placement on the Search Engine Results Page (SERP). Did you know more than 80% of click-through traffic comes from a search results first page?
You may be asking yourself, what is Search Engine Optimization anyway? Well, SEO is the process of taking a websiteâ€™s pages and writing them in a way they can be easily interpreted by humans, as well as search engines. By applying simple SEO strategies to your webpages, you can drastically improve your siteâ€™s interactions with users and search engines. Although, to achieve this goal, you must:
In this article, I will explain in simple terms what social networking is and how you can use it as a marketing tool to grow your business. Social networking sites provide you with a platform to create your profile, share information and connect with people who have similar interests. Whether you have a small company, large corporation or you just an idea, you can benefit from using social networking.
In the past several years, it has become very popular for both business and personal use. In fact, it is considered to be one of the best strategies used today to promote a business. Did you know, social networking could help you:
Is your website accessible to people with disabilities or users on different platforms, browsers and connection speeds? If not, you are making it difficult for millions of people to use your site. Website accessibility is an important aspect in web design and should always be considered when developing a website.
I have created an accessibility checklist that you can use to help you develop a more accessible website. Be sure to keep track of your completed tasks by adding a check mark to the completed column.