April Auger
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Published on April 25, 2013
The most important type of link for Search Engine Optimization (SEO) purposes and the one we will focus on in this article is the inbound link (also referred to as a back link). An inbound link is a link from an external site that points to a page on your site. Many search engines consider inbound links as votes for a site. The more votes you accumulate, the more popular your...
Published on January 16, 2013
It is imperative for you to know who your top competitors are, primarily those who rank high in search engines for your target keyword(s). Once you know who they are, you can do some further research to find out how they got to the top. One important factor to consider is that a company’s top offline competitors aren’t always their top online competitors. To find your online...
Published on December 9, 2012
Submitting your site to popular search engines, such as Google for index inclusion is crucial to promoting your website online. The reason it is important is because most web surfers turn to search engines when looking for products or services online. If you’re not indexed, they won’t find you in the results.
To let Google know you exist, you need to create a free Google account and submit your...
Published on October 24, 2012
The most vital part of the Search Engine Optimization (SEO) process is selecting the right keywords to optimize your site for. The keywords you choose should be popular enough to draw in traffic but narrow enough to rank higher in search engine results. I have created a keyword research checklist you can use to find the best keywords for your SEO campaign.
Every page on your site is potentially a...
Published on July 8, 2012
The most important step in Search Engine Optimization (SEO) is to select the right keywords to optimize your website for. Each page on your site should be optimized to target specific keywords. Finding the perfect keyword or phrase is crucial and takes careful analysis. In this article, I will address 1) the two types of keywords, 2) how to find potential keywords, and 3) how to select the best...
Published on July 7, 2012
This article will quickly review the listings found on a typical search engine results page (SERP). A search engine, such as Google, returns two sets of listings to the end user:
1) Organic results are listings placed on the left side of the search engine results page. These listings closely match the keyword or phrase queried by the end user. With a successful SEO campaign, you can achieve a...
Published on May 27, 2012
Website security is an important component in web development and is often the most overlooked topic. Unfortunately, many hackers take advantage of these vulnerabilities and the end result is never good. As a web developer, it is your responsibility to ensure that your website is secure for your end users. This becomes even more crucial when you are collecting and storing data. By securing your...
Published on April 28, 2012
Web search and marketing through search engines have become an important aspect in promoting a business. When you consider Search Engine Optimization (SEO) throughout your website development process, you have a greater chance of achieving a higher placement on the Search Engine Results Page (SERP). Did you know more than 80% of click-through traffic comes from a search results first page?
You...
Published on February 29, 2012
In this article, I will explain in simple terms what social networking is and how you can use it as a marketing tool to grow your business. Social networking sites provide you with a platform to create your profile, share information and connect with people who have similar interests. Whether you have a small company, large corporation or you just an idea, you can benefit from using social...
Published on January 31, 2012
Is your website accessible to people with disabilities or users on different platforms, browsers and connection speeds? If not, you are making it difficult for millions of people to use your site. Website accessibility is an important aspect in web design and should always be considered when developing a website.
I have created an accessibility checklist that you can use to help you develop a...