11 Great Ways to Advertise Your Business On a Budget
The internet is a major medium for advertising and has opened new opportunities for the small business owner. With billions of online searches conducted each month by consumers all around the world looking for products and services. Today's technology has made it much easier for small business owners to establish their company identity and brand.
There are many websites that offer free and paid advertising options. In this article, I will list some of the sites and provide a URL for you to create an account. Remember, marketing takes time and dedication. You won't see instant results, but if you devote a little time each day to promote to achieve your goal, it will definitely pay off later.
Millions of people visit Yelp each month to find local business reviews and promotions. Reviews can create more exposure and promotion for your company that can lead to new customers. Yelp has millions of businesses in their database, visit https://biz.yelp.com to search for your business. If it is already listed, you can claim it by creating an account. Otherwise, you can create an account and list it.
2. Angie's List
Angie’s List is another resource for business owners to connect with consumers. To get your business listed, visit https://business.angieslist.com/Registration/SimpleRegistration.aspx.
3. Google My Business
Google My Business helps you connect with customers in your area. To create a business listing, you will need to signup for a Google account (https://www.google.com/business) and submit your company information. Once the information is submitted, Google will mail you a postcard containing a validation code to verify your address. Once you receive your code, sign into Google Places and confirm your listing.
4. Localworks (Yahoo! Aabaco Small Business)
Yahoo! Localworks is a local advertising system that posts your company information on Yahoo, Google, Yelp, WhitePages, Bing, MapQuest, Superpages, and more!
5. Yellow Pages
The online Yellow Pages https://m1.adsolutions.yp.com is the internet version of the popular Yellow Pages phone directory. A business listing on the Yellow Pages can help you attract more customers in your local area.
Craigslist provides small and large businesses with a simple platform to post free classified ads. You don't have to create an account with Craigslist to post a classified ad but it does make it a little easier if you do. With an account, you can manage all of your ads and relist them every 48 hours.
BiznessQuest.com is a business directory that provides local business marketing solutions for business owners looking to promote their businesses online. BiznessQuest can help you connect with customers and prospects who are searching for your products and services. An account will allow you to:
- Add your business profile
- Publish your articles
- Add your photos and company documents (Publish your event photos, flyers, newsletters, and brochures.)
If you have more than one business location, you can easily link all of them with a single account.
8. Social Media Sites
Social media like Facebook, Twitter, and YouTube are great for increasing company awareness and growing your brand. The number of people and businesses utilizing social media continues to grow each day. Through social media, you can generate more leads and help educate people about your products and services.
9. Forum Marketing
People search the internet daily to find answers to questions on just about any topic. Participating in online forums are a great way to get noticed. By simply providing valuable information, you can build up your credibility in your target market.
Most forums allow you to add your website link to your profile's signature. The link can help you generate more website traffic and could increase your website's search engine ranking. There are many online forums. I recommend Warrior Forum for beginners.
10. Article Marketing
Write great articles relating to your industry and publish them on articles sites, such as Ezine and BiznessQuest.com. Writers are able to leave their URL and information about themselves at the bottom of each article, in an area called the author resource box. Publishing your articles can help you:
- Get recognized as an expert in your industry
- Establish your company identity or brand
- Attract more targeted traffic to your website
- Generate leads
11. Company Blog
Blogs are by far one of the best ways to generate more traffic to your website. Any business can benefit from having a company blog. Write informative content that is related to your industry. If you post good content, it will be found and sites will most likely link to it. This will help you generate more website traffic and could boost your website's search engine ranking.