Grow your business with email marketing

How to grow your business with email marketing

Published by April on 06/04/2017

Learn how to boost sales, build customer relationships, increase website traffic, build your brand, and track your success through email marketing. If you own or manage a business, you understand the importance of marketing, but for many business owners, it can be a challenge due to their budget and limited resources. Fortunately, there are affordable marketing strategies available, one of which is email marketing.

Email marketing is one of the most effective, and powerful methods of marketing used today. Not to mention, it’s easy and inexpensive. With the right tools, you can achieve success!

In this article, you will learn:

  • The benefits of email marketing
  • How to grow your email list without buying lists
  • Ways you can utilize email to promote your products or services

The benefits of email marketing

Boost sales

Email marketing campaigns can boost sales by keeping your customers and prospects informed of products or services. There is no better way to accomplish this goal than through a promotional email, which is why it's so crucial to have an email list. With a subscription based list, the subscribers subscribed because they have an interest in what you have to offer. Don't lose out on future sales! Start collecting your email list today.

Later in this article, I will show you how to get a subscription form on your website, and then I'll address some of the best techniques used to attract new subscribers.

Builds customer relationships

Email marketing can help you retain customers by building credibility and loyalty. It's a fact; people are more likely to do business with companies they know and trust. Email communications will keep your customers and prospects informed and connected.

Of course, the frequency of email will vary depending on your industry, but be sure you don't bombard them with email. Studies have shown, it's good practice to limit email communications to no more than one per week.

Builds brand awareness

Building brand awareness for your business is crucial! Simply put, a brand is what people envision when they think about a product or service. The key to a great brand is consistency. Strive to be consistent with your message, design, and tone. Email can be an excellent channel to help build and maintain your brand. Your campaigns should be strategically branded to match the look and feel of your website and other marketing collateral.

Cost effective

Email marketing is an affordable solution for small business owners on a budget and is more cost-effective than traditional forms of marketing like radio, TV, or direct mail. For just pennies per message, you can send a customized email to a large number of recipients.

Tracks metric success in real time

Tracking metric statistics is one of the greatest benefits of email marketing. Tracking metrics are important because you get to see how your campaigns are performing. Some statistics collected include sign-ups, click-throughs, and sales. Once you have insight into how your campaigns are performing, you can make necessary changes to improve upon your marketing efforts. This information will help you learn what works and what doesn't.

With the right provider, email marketing is easy and quick to get started

Many email marketing providers offer free professional templates that you can personalize with your content, colors, and logo. In just a few clicks, your email will be ready to go!

Time scheduled emails

Autoresponders, also known as automated emails, is a series of timed emails that you set up to automatically go out to your subscribers. Autoresponders are a great way to keep your customers engaged and build customer relationships.

How to grow your email list without buying lists

Email marketing is effective if you have a high-quality email list. Attracting qualified prospects through inbound marketing is the best way to grow your list. Inbound marketing is a strategy focused on building useful content to address the needs of your ideal customer. Some companies purchase third-party lists, but I advise against this tactic because recipients on these lists did not give you consent to use their email. You risk getting blacklisted or marked as spam.

Grow your list naturally by collecting email addresses directly. External sites, like GetResponse, have made it easy to add a subscription form to your website or social media pages. If you have an account with them, you can quickly create a web form by selecting the "create form" link on your dashboard (image snapshot below). There are lots of ready to use templates available or you can create your own. Technical support and instructional videos are also available.

Here are a few tips to help you achieve more success with your subscription forms.

  • Describe the kind of content the subscriber will be signing up to receive. Content could include promotional discounts, featured blog posts, contests, tips, upcoming events, etc.
  • Consider using a pop-up form to grab their attention.
  • Today, many people are hesitant to provide their email address for fear of spam. Ease their minds by assuring the subscriber that they won’t receive spam and that their information will always be kept private.

Once you have your subscription form intact; you can start building your list by implementing a few of the ideas listed below.

  • Launch a blog and post useful and unique content that will have your visitors wanting more! If you don't have the time to write, you can outsource the job.
  • Offer a free e-book, template, or webinar in exchange for the person's email address.
  • Promote your free e-book, template, or webinar on social media.

Ways you can utilize email to promote your products or services

Now it's time to learn how you can use email to promote your business.

Promote a new product or service

Segment your email list to find recipients who may have an interest in your new product or service. For example, if you have a new product, send an email introducing the product to customers who have purchased similar items in the past.

Welcome email

Send a welcome email to new customers. This would be a great time to include a promotion or coupon.


Keep your customers informed by sending a monthly newsletter. Listed below are some content ideas you could use in your next newsletter.

  • Company News
  • Industry News
  • Product or Service Spotlight
  • Sneak Peeks of Upcoming Products or Services
  • Promotional Offer or Coupon
  • Frequently Asked Questions and Answers (FAQs)
  • Customer Testimonials
  • Customer Product Reviews
  • Profile Staff Members or Departments
  • Upcoming Trade Shows
  • Upcoming Events
  • Relevant Blogs and Articles
  • Tips or How-to Articles
  • Surveys or Polls
  • Annual Report Recap
  • Contests or Giveaways
  • Winner announcement for a Contest or Giveaway

Promotional emails

  • Offer a discount
  • Offer free shipping
  • Offer a free trial

Reorder emails

If you provide products or services that are ongoing, send timed emails to remind your customers when it’s almost time to purchase again.

Follow-up emails

If a customer had fallen off the grid, send them an email with a promotional offer. As I mentioned before, nothing entices a consumer more than a good deal!

Final Notes

For many small business owners, finding time for email marketing can be a difficult task to accomplish. Thankfully, there are affordable online software tools designed to make it easy for anyone. With ready to use templates that you can easily customize, and automation features that allow you to schedule timed or action-based emails, email marketing has never been easier.

To get started with your first email marketing campaign, GetResponse offers a free trial.

I hope you enjoyed the article and if you know someone who would benefit from reading it, please share! Thank you.